5 Fundamentals - Uniquely Alpha

Sony’s Alpha mirrorless system encompasses the best in image quality, speed, lenses, stamina and compactness to forge the 5 Fundamentals of Alpha DNA. Journey with us as we discover how these winning qualities put Sony Alpha photographers at the front of the pack.

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Image quality

Image quality

It begins with Sony’s leading image sensor technology.

Sony’s Alpha range delivers outstanding image quality with excellent noise reduction capabilities, at up to 61-megapixel1 resolution, using BIONZ XR and BIONZ X Image Processors. 

Every shot and video features a wide dynamic range with smooth outlines and gradation from shadow to highlight as well as natural colour reproduction with an advanced Imaging Processing Algorithm. 

Alpha mirrorless cameras2 are adept at high-burst rate shooting without sacrificing image quality – perfect for sports and wildlife photography. 



Never miss a moment with Sony’s Alpha mirrorless system.

With Real-time tracking and Real-time Eye AutoFocus (AF), a split second is all it takes to focus, capture, and process an image. Real-time Eye AF keeps eyes in focus for the perfect shot in pouring rain, a veiled bride’s beaming smile or your pet in action. The AI-based technology even works when subjects are looking down or in scenes with a strong backlight. 

Photographers can also shoot continuously and blackout-free as images are instantly processed with stacked CMOS Sensor technology2. For videographers, the high-speed 120fps video capture delivers professional quality in slow-motion scenes.

Expanded lens line-up

Expanded lens line-up

Focus - without noise or vibration - for the smoothest capture. 

Sony has over 50 native E-Mount lenses, from ultra-wide to super-telephoto, that work simply with Full-frame and APS-C Sony systems - no adaptor required.

At the top of the Sony lens family are G Master lenses with industry-leading resolution for edge-to-edge sharpness. A beautiful and dreamy bokeh offers a perfect background for the subject to stand out. 

Battery life

Battery life

The battery design3 of Sony’s Alpha mirrorless system allows you shoot for long periods without interruption. Sony’s proprietary battery technology manages power consumption for all-day use and reliability that benefits professional users and hobbyists.



The compact and ergonomic design of Sony’s Alpha mirrorless system is vital in capturing decisive moments. It is packed with innovative functions such as 5-axis in body stabilization, silent shooting, and dual card slots4. The lightweight design makes floor level and overhead shots more comfortable. 

An Alpha captures what others can’t. Meet the Sony Alpha Professionals

Sony’s global coalition of photographers and videographers continue to push the limits with the five Alpha fundamentals. We are proud to showcase their creative work and share their stories about how Sony Alpha mirrorless cameras help them fulfil their creative vision.

  1. Sony ‘s Alpha 7R IV
  2. Sony’s Alpha 1, Alpha 9 and Alpha 9 II
  3. Sony’s Z High capacity batteries for long life, approx.2.2 times of the NP-FW50
  4. Available on Alpha 1, Alpha 9 II, Alpha 9, Alpha 7R IV, Alpha 7R III, Alpha 7S III , Alpha 7 IV and Alpha 7 III
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